Google ads is an online advertising platform powered by Google, where individuals and agencies advertise their services, products, and videos to users, irrespective if they are using Google search engine, mobile apps, website, or videos. It is a very powerful tool to sell your services and products, promote your business, spread awareness, and increase website traffic.

Google ads generally work on a pay per click structure. You can control your ads campaigns and budget from Google ads dashboard. You can target your audience to reach new potential clients and monitor the results of the campaigns in the Google ads account. You need to set a bid for the keywords on which you want to show your ads for finest results.