The world is a marketplace, and it has significantly evolved over the years. Initially, marketplaces centered around satisfaction of the basic needs of the customers. Buyers and sellers would come to the local produce market where varieties of vegetables and fruit from different sellers could be compared and tried. This was an experience geared towards satisfying the need for hunger.

Since then shopping centers, mega shopping centers, and now online shopping centers (e-commerce sales) have come up. In 2020, 47% of e-commerce sales (representing $2 to $3 trillion) were through online market